SAN JOSE, Calif., Oct. 12, 2020 /PRNewswire/ -- eBay, the online marketplace that sells a sneaker every 1.5 seconds, announces the expansion of its Authenticity Guarantee service for sneaker sales on the platform. Through this program, all new and pre-owned collectible sneakers sold on eBay for over $100 in the U.S. will be fully vetted and verified by an independent team of industry experts. The service launches this month with the initial authentication of the most popular sneaker styles and brands on the marketplace, and will ramp to include all $100+ sneaker sales by early 2021.
This marks the Company's second significant authentication announcement in as many months. In September, eBay first launched Authenticity Guarantee for every watch sold over $2,000 in the U.S. The announcement also builds on eBay canceling selling fees on any sneakers purchase of $100 or more, which has helped attract more top sneaker sellers and bring the most coveted inventory to the marketplace at the most competitive prices.
"Authentication has become an expectation for today's consumers in categories of high passion and high value, and this program makes eBay the most attractive platform for enthusiasts in these categories," says Jordan Sweetnam, SVP and General Manager of eBay North America. "eBay operates the world's most diverse sneaker marketplace – with the widest selection and best prices – and by removing any uncertainty with the buying process, our community can buy and sell with total confidence."
How Authenticity Guarantee Works
When a sneakers purchase is made, the seller ships it directly to eBay's independent third-party authentication facility for a comprehensive, multi-point physical inspection. Following this rigorous assessment, the sneakers are sent via expedited shipping to the buyer. Additional details include:
Learn more about eBay's elevated authentication experience – first launched for luxury watches, and expanding soon to collectible sneakers – at ebay.com/buyauthentic. To shop sneakers, check out eBay.com/sneakers and follow @eBay onInstagram,Twitter,YouTube, TikTok andFacebook.
eBay Sneakers By the Numbers
Source: Numbers based on eBay North America (U.S. and Canada) 2019 sales data.
eBay Inc (NASDAQ: EBAY) is a global commerce leader including the Marketplace and Classifieds platforms. Collectively, we connect millions of buyers and sellers around the world, empowering people and creating opportunity for all. Founded in 1995 in San Jose, California, eBay is one of the world's largest and most vibrant marketplaces for discovering great value and unique selection. For more information about the company and its global portfolio of online brands, visitwww.ebayinc.com.
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SOURCE eBay Inc.